Over recent months, the industry pivoted significantly in response to market demands. These changes reflects the urgency of adapting quickly in a fast-changing market environment.

An important finding comes from industry analysis: what thrived previously rarely succeeds currently or in the future.

Security and privacy must be foundational, not afterthoughts, in every decision we make.

Over the last 18 months, the industry have shifted noticeably in response to market demands. These changes reflects the urgency of adapting quickly in a fast-changing competitive arena.

Key Insights

• New regulations are transforming the way that organizations handle data privacy.
• Conventional wisdom regarding reliability need fundamental revision.
• Competitive advantage is less driven by particular platforms and increasingly depends on organizational culture.